How we might measure the success criteria of a music promo video?

• Word of Mouth.
• Number of hits on YOUTUBE.
• Newspaper articles and TV Reports.
• How many times the music video is shown on television.
• Amount of publicity.
• Downloads whether legal or illegal.
• Chart shows.
• CD Sales.
• Last Word
• Finally it is worth nothing how there has been a massive switch in the importance of YOUTUBE from television channels such as MTV which can appeal to many other different audieces as there are different types of MTV channels such as DANCE , BASE , ROCK etc.

MUSIC PROMO VIDEO

• Promotes the artist, single and album.
• Persuades audience to buy - CD download.
• Raises the audience awarness or profile of the artist / group.
• To make and artist statement e.g Talking Heads '' Once In A Lifetime''.

What is the purpose of a music video?

• Advertisememts
• Draws attention to the music/ song.
• Illustrates a song.
• Appeals to a visual audience.
• Expresses and individuals emotions.
• Tells a story.
• Markets an Image.

LADY GAGA FT BEYONCE - TELOPHONE

• This video promotes lada gaga's lipstick product.
• Virgin managed to get a advertisement in the video.( This is shown when lady gaga recieves a text from beyonce) showig the virgin logo.
• Commercial package to sell the audience these products shown in the music video for the audience / viewers to then go and purchase the products.
• Direct reference to the KILL BILL movie. This reference is shown due to the car and the dialogue in the music video.
• There is also a POLOROID advertisement aswell.
• Postmodern references are shown in the music video as the video borrows different types of media and techniques which shows a use of cross media convergence.

Sinead O' Connor - Nothing Compares To You

This video is very effective because Sinead O' Connor shows her true emotions relating to her life in the music video, she could of chosen to keep her emotions inside but let loose in the one take of her music video which makes the true, convincing and unique. In the modern day this would not usually be shown unless if the characters in the music video were actor which proves the point of the real emotion that is show in the music video.

Here is the Music Video:

Music Video Research

For music research purposes we watched and looked into the history of music video. To do this we looked at channel 4's 50 greatest video's of all time here is a bit of information from the research that we found from the first six videos.

50 - GODLEY AND CREME(1985) - CRY (This group made over 100 music videos together before later spliting up. They were music video producers after bein recording artists. Technology was very advanced at this time became of a good quality).

49 - FRANKIE GOES TO HOLYWOOD - TWO TRIBES(1984) - This was a very contreversal video.

48- MISSY ELLIOT - GET YOUR FREAK ON(2001)

47- PULP - COMMON PEOPLE(1995)

46-DIRE STRAITS - MONEY FOR NOTHING (1985)

45- SINEAD O'CONNER - NOTHING COMPARES TO YOU (1990)

44- ABBA - KNOWING ME, KNOWING YOU(1997)

43- NEW ORDER - TREE FAITH (1987)

42- ROBERT PALMER - ADDICTED TO LOVE (1986) ( In this video woman were said to be objectified).

41- DAVID BOWIE - ASSHES TO ASHES (1980)

40 - MASSIVE ATTACK - UNFINISHED SYMPATHY (1991)

39- BOB DYLAN - SUBTEANEAN HOMESICK BLUES (1965)

38- BJORK - IT'S OH SO QUIET(1995)

37- RUN DMC & AEROSMITH - WALK THIS WAY(1986)

36- DURAN DURAN - GIRLS ON FILM (1986)

35- THE PRODIGY - FIRESTARTER (1996)

34- WEEZER - BUDDY HOLLY (1995)

33- OUTKAST - HEY YA! (2003)

32- RADIO HEAD - STREET SPIRIT(1996)

31- NIRVANNA - SMELLS LIKE TEEN SPIRIT (1991)

30 - JOHNNY CASH - HURT(2003)

29 - BEASTIE BOYS - SABOTAGE (1994)

28- GUNS N' ROSES - NOVEMBER RAIN(1992)

27 - GORILIAZ - CLINT EASTWOOD(2001)

26- THE VORUG - BITTERSWEET SYMPHONY(1997)

25-PETER GABRIEL - SLEDGEHAMMER (1986)

Music Video Analysis : Usher - DJ Got Us Fallin' in Love

In today's Lesson we did a music analysis on any video of our choice that we can talk about. I chose Usher Raymond's new video DJ Got Us Fallin' In Love, featuring Pitball We analysed the video by splinting the video in three sections which was Mise en Scene, Cinematography and finally Background Research .

Background Research

First of all let me tell you a little information about Usher Raymond, Usher is a manufactured artist going under the genre of POP / R&B reaching out to wide range fan base that many different audience can relate to. "DJ Got Us fallin' in love" was released on 13th july 2010 and sent on radio July 2oth. The video was written by Usher Raymond, Armando Perez, Max Martin, Savan Kotecha and Shellback. The video in my opinion has a great club vibe that young audience's can relate to with a memorable chorus.

Cinematography

There are a lot of close ups of usher in the video to show his style and his way of doing things in a club. There are also a lot of close ups on pretty woman in the video to show appeal to a male audience. The close ups also show that a lot of people know usher the star in the video. There are also long shots which establishes the power of the male as the other ladies are closer as if to say the male has a lot of power behind the women. Usher is always shown in the centre of the frame to show he is the star of the show. Lastly Usher is continuously shown with flashing lights and bright lights to show he is a good person and once again the star of the show.

Mise-En-Scene

There are a lot of different colours shown in the video such as pink blue and yellow giving the atmosphere a fruity effect the influences the club experience. There are also a lot of silouhette effects which are very effective in the video. The costume has a sexy street modern costume which relates to the modern day. Usher is very literal as he actually dances to what he sings in the song and lastly the men and and women are seen as equal in the video.

Here is the Video. USHER - FT PITBALL DJ GOT US FALLIN IN LOVE'

Welcome to my media studies coursework at A2

Welcome to my media studies coursework at at A2 , Today I started my A2 coursework where i began my search for the music video that I am going to create. In the lesson i formed a group with one other person and we started our search for our music video. We was told not to use copyright music for our coursework so then we then went to unsigned.com where there is a lot of great music that we can choose from which is made by unsigned artist so in this way the website is very helpful.