Background Research
First of all let me tell you a little information about Usher Raymond, Usher is a manufactured artist going under the genre of POP / R&B reaching out to wide range fan base that many different audience can relate to. "DJ Got Us fallin' in love" was released on 13th july 2010 and sent on radio July 2oth. The video was written by Usher Raymond, Armando Perez, Max Martin, Savan Kotecha and Shellback. The video in my opinion has a great club vibe that young audience's can relate to with a memorable chorus.
Cinematography
There are a lot of close ups of usher in the video to show his style and his way of doing things in a club. There are also a lot of close ups on pretty woman in the video to show appeal to a male audience. The close ups also show that a lot of people know usher the star in the video. There are also long shots which establishes the power of the male as the other ladies are closer as if to say the male has a lot of power behind the women. Usher is always shown in the centre of the frame to show he is the star of the show. Lastly Usher is continuously shown with flashing lights and bright lights to show he is a good person and once again the star of the show.
Mise-En-Scene
There are a lot of different colours shown in the video such as pink blue and yellow giving the atmosphere a fruity effect the influences the club experience. There are also a lot of silouhette effects which are very effective in the video. The costume has a sexy street modern costume which relates to the modern day. Usher is very literal as he actually dances to what he sings in the song and lastly the men and and women are seen as equal in the video.
Here is the Video. USHER - FT PITBALL DJ GOT US FALLIN IN LOVE'
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